Entrepreneurship is Hard, But Intrapreneurship is Harder

Ensuring the success of your company's innovation and new business initiatives is one of the most difficult challenges a leader can face. Not only does it require the skill, persistence, ingenuity, and business savvy required of entrepreneurship, but it also necessitates expert change management, insightful selections of corporate assets, the tenacity to fend off corporate immune system activities, and the ability to co-exist and compete with existing P&Ls.

Intrapreneurship is what you require to translate great innovations into market successes. The book Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success tackles key internal organizational issues to ensure your organization is ready for the challenges to come. Look at what these business leaders had to say.

Ben Minicucci, COO Alaska Airlines

"Delivers practical and yet powerful insights on organizational behaviour and resistance to change. ... His 12 labors will force you to confront some of the most difficult obstacles standing between your innovations and your success in the marketplace."

Thomas Paterson, Senior Vice President, Fednav Limited

"A practical guide for innovators and business leaders. ... Business leaders are constantly looking for an edge to succeed at launching new businesses or lines of business. ... Each of the 12 labors will help you expose your own company's specific entrepreneurial weaknesses and provide you solutions that you can deploy almost immediately."

Eric Blanchet, Managing Director, Keyrus Canada

"A truly inspirational book! Not only is Guillaume's book well written and exceptionally structured, it is also truly inspirational. It is packed with great ideas, tasteful suggestions and thoughtful advice, all based on Guillaume's accomplished senior executive experience. I recommend this book to everyone who has come across challenges in the corporate world, be they big or small!"

Bruce Stamm, Vice President Products, Strategis Technologies

"Required reading for any Tech Exec. I try to read at least 1 business book per trip, with the goal of either confirming that what I am doing now as an executive in the software industry is in-line with best practices or to teach me something new. This book did both. A lot of what I read in this book resonated with me and I truly get the sense that the Author had lived-and-breathed the stuff during his career."

Daniel Magee, Director of Strategic Markets and Programs, Saab

"Essential reading for budding entrepreneurs and seasoned corporate executives alike"... provides a comprehensive description of strategies and tools that can be applied to maximize the return on product innovations nurtured through new business ventures. ... realistic business cases and scenarios... by far the most comprehensive book available today on the subject of intrapreneurship."

Dany Bélanger, General Manager, HJ O'Connell Limited

"Finally! A clear roadmap on how not to fail when a major corporation wishes to expand into a new venture or purchase a business. This read is an excellent guide for an intrapreneur on how to be successful and navigate within the existing culture of a major corporation. The subject matter clearly demonstrates that most of the constraints to successful intrapreneurship are imposed by the executive office of the corporation. CEOs and CFOs should read this book, as it would give them insight on their oftentimes unproductive behaviour. This is not academia promoting theories…it is the real deal from a highly accomplished individual who has learned and excelled in the trenches!"

Mario Patenaude, Vice President Human Resources and Communications WorkSafe New Brunswick

"Read this book before you try intrapreneurship at the office! The book is very well written, and clearly outlines the challenges of starting new businesses within a corporate entity. It is really about innovation and diversification. I have had the privilege to work with the author, and witness first hand the "right way" to do it. Guillaume is not only a tremendous leader and strategist, but now an outstanding author."

Stephane Vermette, Director, Yellow Pages Canada

"Finding innovation hard? Read this book! Let’s face it; innovating within the boundaries of an established company is often much harder than it seems. This book demystifies why it’s so challenging, identifies actual pitfalls and provides a roadmap to avoid them. This is not an academic essay on the subject; it’s more of a field survival guide from a man that had to navigate through those challenges multiple times in his career. This book will make you think hard before you embark on such a journey and will set you on the right course. I strongly recommend it!"

Luc Lafrance, Co-Founder and Owner, MLCT Inc.

"Excellent and inspiring book! ... definitely a must! It’s like getting an insurance policy for the success of your intrapreneurship adventure. .... So many great ideas go nowhere due to a variety of good reasons, especially within an established corporation... This book will help you to avoid stepping into some of these pitfalls and will help you to built a solid road-map."

Daniel Mongeau, Enterprise Architect, CGI

"A classic for intrapreneurial success. Whether you’re launching a startup or engaged in a massive internal project, Winning at Intrapreneurship will tool you for the journey, offering many pearls along the way. If you want to accelerate your success as an intrapreneur, I recommend it highly."

Xavier-Henri Hervé, Director and Founder, District 3 Innovation Center, Concordia University

"Involved in corporate innovation? Here is the coach you are looking for! 'Winning at Intrapreneurship' challenges us all to tackle the truly difficult issues faced inside corporations and most large organizations. Each chapter is filled with real examples, many tools and tactics. Guillaume roadmaps the innovation process to allow you to plan ahead for the organization's difficulties when launching truly new business and radical innovations. As his brother and friend, I can most certainly testify to his quarter century of extraordinary experience on the matter. Read this book and let him be your coach, he is phenomenal at it!"

Buy the book Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success